Thread

Make her month.
In ten minutes.

A box built from her — her photos, her people, the things she still loves to do. Monthly, to her door.

★★★★★ 4.9 · 2,184 reviews
Inside her first box Inside a Thread box: a jigsaw puzzle made from a family photo, a linen memoir journal, bundled letters, postcards, pressed-flower stationery, and colored pencils

You call when you can.
You text back when you remember.

It still never feels like enough.

The texts you mean to answer.

Read. Read. Read.

3:43
M
Mom

iMessage · Today 3:39 PM

Message

The fix

You can't always be there.
This is what being there looks like anyway.

Overhead view of the Thread box with the month's activities fanned out — a personalized crossword, family photo puzzle, recipe cards, postcards, and more One month of Thread

A monthly box of personalized activities — built from her photos, her recipes, and the people she knows.

After the box arrives

The texts you'd actually want.

A text message from a parent after a Thread box arrived (19)
A text message from a parent after a Thread box arrived (20)
A text message from a parent after a Thread box arrived (21)
A text message from a parent after a Thread box arrived (22)
A text message from a parent after a Thread box arrived (23)
A text message from a parent after a Thread box arrived (24)
A text message from a parent after a Thread box arrived (25)
A text message from a parent after a Thread box arrived (26)
A text message from a parent after a Thread box arrived (18)
A text message from a parent after a Thread box arrived (17)
A text message from a parent after a Thread box arrived (16)
A text message from a parent after a Thread box arrived (15)
A text message from a parent after a Thread box arrived (14)
A text message from a parent after a Thread box arrived (13)
A text message from a parent after a Thread box arrived (12)
A text message from a parent after a Thread box arrived (11)
A text message from a parent after a Thread box arrived (10)
A text message from a parent after a Thread box arrived (9)
A text message from a parent after a Thread box arrived (8)
A text message from a parent after a Thread box arrived (7)
A text message from a parent after a Thread box arrived (6)
A text message from a parent after a Thread box arrived (5)
A text message from a parent after a Thread box arrived (4)
A text message from a parent after a Thread box arrived (3)
A text message from a parent after a Thread box arrived (2)
A text message from a parent after a Thread box arrived (1)
A text message from a parent after a Thread box arrived (19)
A text message from a parent after a Thread box arrived (20)
A text message from a parent after a Thread box arrived (21)
A text message from a parent after a Thread box arrived (22)
A text message from a parent after a Thread box arrived (23)
A text message from a parent after a Thread box arrived (24)
A text message from a parent after a Thread box arrived (25)
A text message from a parent after a Thread box arrived (26)
A text message from a parent after a Thread box arrived (18)
A text message from a parent after a Thread box arrived (17)
A text message from a parent after a Thread box arrived (16)
A text message from a parent after a Thread box arrived (15)
A text message from a parent after a Thread box arrived (14)
A text message from a parent after a Thread box arrived (13)
A text message from a parent after a Thread box arrived (12)
A text message from a parent after a Thread box arrived (11)
A text message from a parent after a Thread box arrived (10)
A text message from a parent after a Thread box arrived (9)
A text message from a parent after a Thread box arrived (8)
A text message from a parent after a Thread box arrived (7)
A text message from a parent after a Thread box arrived (6)
A text message from a parent after a Thread box arrived (5)
A text message from a parent after a Thread box arrived (4)
A text message from a parent after a Thread box arrived (3)
A text message from a parent after a Thread box arrived (2)
A text message from a parent after a Thread box arrived (1)

$59/mo · cancel anytime · refund if she doesn't love it

What's in the box

Different every month.

Six personalized pieces, every box. Like these.

Her photo puzzle — Last summer, in 300 pieces
Her photo puzzle Last summer, in 300 pieces
Her crossword — Clues from her own life
Her crossword Clues from her own life
Memoir prompts — Stories she's never written down
Memoir prompts Stories she's never written down
Recipe cards — Her handwriting, reprinted
Recipe cards Her handwriting, reprinted
Postcards — Stamped, addressed to the grandkids
Postcards Stamped, addressed to the grandkids
Coloring book — Her garden, drawn in line art
Coloring book Her garden, drawn in line art

A custom photo puzzle alone runs $30+ at a print shop. Every box carries six pieces like these — built from her photos, printed and packed by hand.

A year of boxes, thirty seconds.

How it's built

Tap her face. Pick what she likes. We do the rest.

Three screens. About ten minutes. Then every box that arrives at her door is built from what you told us — her photos, her people, the things she actually wants to do.

App screen: tap your mom's face from a grid of photo thumbnails App screen: confirm her family members from auto-detected names App screen: pick how she likes to spend a quiet afternoon

Why it works

Personal enough to matter. Easy enough to actually happen.

01

Built from her.

Names, places, photos, recipes, the people she knows. Every piece is specific.

02

Ten minutes from you.

Set up once. We handle the rest. No app for her. Nothing for you to remember next month.

03

Worth keeping.

One piece goes into her binder every month. At year twelve, it comes back as a hardcover book.

At month twelve

It becomes a book.

Her binder comes back as a hardcover Thread Book — a year of finished projects, recipes, photos, and memories. Every year, another one. Stacked on the shelf, in order, for the people who come after.

Our promise

If she doesn't love it,
keep the box. We'll refund it.

  • Thirty days, full refund.
  • Cancel in thirty seconds.
  • Or we redo it, free.

— Stephan, founder of Thread

Pricing

Same box. Two ways to pay.

Monthly
$59 / month
  • Six personalized activities, built from her photos
  • Keepsake binder included
  • Hardcover book upgrade available
  • Free shipping · cancel anytime
2 months free Annual · Heirloom Book Included
$590 / year
  • Everything in monthly
  • Hardcover Thread Book at month 12
  • One free gift month to send

Best if you want the full year bound into a book.

Both plans: thirty days, full refund — she keeps the box.

Questions

The ones we hear most.

Does she need to use an app? +

No. You set everything up once in about ten minutes. She gets a physical box with everything printed, large where it matters.

What makes it worth $59? +

A single custom photo puzzle runs $30+ at a print shop — and that's one piece, with no story behind it. Every Thread box carries six personalized pieces, designed from her photos and her people, printed and packed by hand, shipped free. And if she doesn't love it, you don't pay.

How do you personalize it? +

From photos you connect (Apple Photos or Google Photos), a few questions about her — hometown, decade, the people she's closest to — and any recipes or stories you'd like to include.

What if she isn't crafty? +

Most parents aren't. The first box is usually a family photo puzzle or memory cards — nothing to assemble, nothing to fail at.

Can I cancel? +

Anytime, before the next box ships. Monthly is month-to-month. Annual can pause or convert to monthly.

What if I run out of photos to send? +

You won't. We rotate through ten Centerpiece formats and pull from your library each month. Most subscribers connect once and never touch the app again.

When does the first box arrive? +

Within 7–10 days of setup. After that, on the same week every month.

Where do you ship? +

United States, Canada, and the UK. Free shipping on all plans.

Thread
A new thread every month.

$59/mo · cancel anytime · refund if she doesn't love it

Build her first box →